Igaming affiliate marketing system. We help startups and casinos enter the affiliate industry using the most powerful tools, features, and techniques. Igaming affiliate marketing system

 
 We help startups and casinos enter the affiliate industry using the most powerful tools, features, and techniquesIgaming affiliate marketing system Step 3: Decide on the right affiliate software

And for a good reason, too!Paynura is an emerging affiliate network and they are focusing on ewallet, sportsbook, casino, trading, and poker verticals. Success in gambling affiliate marketing doesn’t come overnight, but the following insider tips can give you a significant leg up: Target the Right Audience. January 23, 2023 | Mediacle Five reasons why you should invest in affiliate marketing It starts with the online casino operator who wants affiliates to promote their brand through affiliates’ websites, blogs, vlogs etc. When working with clients on social campaigns. It results in reaching warm leads that convert into considerable revenues. Citrus Systems | 1,922 followers on LinkedIn. Kairos Media Kairos Media is a social-first creative agency specialising in data-driven performance marketing. 1. An affiliate network is a solution for connecting operators with affiliates by using one shared platform, a digital marketplace, and helps both sides to save a lot of time. Both regions are recurring topics of conversation at industry events and in the iGaming media, as is the corresponding role of affiliate marketing. Simon Colmenares. Performcb. Multi-channel tracking, affiliate management and attribution are among the features offered by HitPath, well-suited for multifaceted online casinos. (PRESS RELEASE) -- NuxGame, the B2B iGaming software provider, presents the latest update to its iGaming partner and marketing tools - Agent and Affiliate systems. With the rise in social media, the use of affiliate marketing strategies has also increased – now becoming an integral part of the igaming industry. PartnerMatrix is a fully stand-alone affiliate marketing solution. And when we say “the best,” we mean “the programs that convert the most. Performcb. Using our advanced filters, select the casino and sportsbook. You must invest in the right technology to make it happen. 36 million. Eightcap Partners. Customer Support. Planning Stage. You can also create a podcast, send out newsletters, and team up with influencers in the iGaming industry so that they will share. An affiliate is considered to be an important contributor to the iGaming operators’ success, but the recent years have brought up additional obstacles, like heavy regulation and a fragmented online gambling sector for both affiliates, operators and suppliers. Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR! Visit Casino City's directory of more than 15,000 land-based casino and gaming suppliers at CasinoVendors. Bet365 Affiliate Program. Of course, such activities as search engine optimization, pay-per-click advertising model and mass-media. Commissions range from 2% – 5% on sales of new PC games, and you can also earn 3% – 6% on non-gaming items like books and comics. The aptly named Epic Games is behind the Fortnite video game, one of the biggest gaming phenomena seen in recent times. These platforms include online casinos, poker rooms and sports betting sites. Mastering the Art of iGaming Content Marketing: Strategies for Success. And retargeting is here to help. 1 2 3 Page 1 of 3. First, promotional abuse from multi-accounting. Identifying and targeting the right audience is key. (!) They can also use AI to generate content for their blogs, websites, social media sites, and emails. There are numerous events, conferences, and exhibitions being held throughout the year. The role encompasses developing, testing, and integrating new software systems. Industry expertise *. We use cookies to provide functionality our TrafficStars Sites, personalize content and advertisements, to enable social media functionality and analyze our traffic. 2. Casino Affiliate Programs (CAP) connects your sports betting, casino or iGaming affiliate publication with advertiser deals and provides the tools and answers you need to make smart, revenue-driven decisions about your casino, sports betting, poker, fantasy sports or other iGaming business. Next generation betting system. Your full name *. *. As an operator, it is essential to understand the role of affiliate marketing and the significance of affiliate partnerships and programs in driving affiliate revenue growth. 44 billion during 2023-2027, according to Research and Markets. June 2, 2023. Rummy Circle. TheAffiliatePlatform is a top-tier affiliate system that was established by. The collaboration is based on. URL: Fanatical affiliate program. However, in theory, the. Omega Systems. Talk to our expert consultants today to explore how we can assist. generating traffic and bringing in a targeted audience. Today, 84% of businesses worldwide use affiliate channels for user engagement. Reading Time: 6 minutes There are many ways to get high income on iGaming products and actually earn a great deal of money. Affiliate Marketing. Most advertisers and business owners are building a web page. Step-by-Step Guide to Setting Up Your Casino Affiliate Program. iGaming Affiliate Program Software Suppliers. William Hill Affiliates, powered by William Hill Online, features quality products across the board: casino, sports, poker, bingo, mobile, and more. You can easily promote products and services from three or four of these affiliate programs on your website simultaneously. CAMS is a Multi-tenant Software-as-a-Service (SaaS) Solution. Out of the multiple marketing domains, iGaming has been one of the most lucrative niche and digital markets actively seek. Rank and convert new players. Radlett, England, United Kingdom. PartnerMatrix is the complete Affiliate/Agent management multi-brand system with real-time statistics that helps you create, manage, track and analyse your own programs. Affiliate marketing in the iGaming industry is all about bringing in targeted quality traffic. Self-exclusion fraud: offering players the opportunity to mark themselves as problem gamblers is a legal requirement. PartnerMatrix is a fully stand-alone affiliate marketing solution. Anti-fraud system and more; Summing up. 3% was male. Author Olya Mikheeva. And while things are already on a good pitch, there’s even more to expect in the future. But how do they know where to start? For any operator looking to launch an iGaming affiliate programme, it’s essential that a detailed launch strategy and plan is put in place first. Tortola, Tortola, British Virgin Islands. iGaming and affiliate marketing has been inseparable for many years, mainly because the winning combination is proven to generate income in this fast-growing industry. Howzat Fantasy Cricket. A successful affiliate marketing program for iGaming businesses can drive significant revenue and acquire new customers. Meet game developers, software and payment system providers. NuxGame’s Casino Affiliate Marketing Software is built to provide convenience and efficiencies to all users, including administrators and affiliates. Customer Support. This list of the best gaming affiliate programs is intentionally as diverse as the market itself. Passionate and results-driven iGaming professional with over 10 years of experience in the industry. Scaleo. Moreover, inefficient content production efforts mean wasted time, money, and resources as an iGaming marketer or affiliate – to the tune of $958 million each year in overspending costs for mid-to-large cap B2C firms. To ensure safety and efficiency, businesses that provide iGaming software build flexible and easy-to-take advantage affiliate systems with their client’s interests. 5k Betting System Affiliate Program. In this article, we’ll explore the top benefits of using a marketing tracker like CPVLab and show you how to set up your own iGaming and casino campaigns. The affiliate network presents the exclusive offers from Parimatch, one of the industry leading companies in the iGaming, gambling and eSports market with more than 20 years of experience. Create and manage your gaming or betting website. The iGaming sector is renowned for its strict regulations on marketing practices, posing challenges for operators aiming to thrive in online gaming ventures, including online sports betting, casinos, and other gaming. Now, let us look at the three advantages of affiliate marketing over MLM systems. ai, for example, has built state-of-the-art affiliate marketing software tailored to serve your needs with maximum efficiency. The team is made up of experts in the industry, and they are always ready to develop and improve their work. on-Boarding Journey to success starts. Products and Services. PartnerMatrix back-office simplifies Affiliate Managers’ job. Low-Quality, No-Value-Added Content. Strategy 3: use retargeting. . Today, QLGG has over a million users. A VIP Mobility Kiosk is a TITO ticket redemption unit that features the capability to issue and redeem tickets as well as process ATM, credit card and POS debit cash advance, and VIP. on-Boarding Journey to success starts. approx. Create, manage, track and analyze your. The operator is the one wanting to collaborate with an affiliate to bring. The most common ways of doing this are via text links, banners, and popups, which the casino affiliate program supplies. The more efficient your SEO is, the higher your position in the online search. How does iGaming affiliate marketing work? How profitable is iGaming affiliate marketing? Types of affiliates in the iGaming industry; How to choose the. We can assist you in becoming an iGaming affiliate in the areas of casinos, poker, and sports betting. Omega Systems. The iGaming umbrella also encapsulates the nascent world of esports. The Benefits of Tracking iGaming and Casino OffersiGaming Marketing in the Metaverse . Igaming operators are typically focused on rapid account acquisition, and many offer large incentives, such as risk-free bets and deposit matches, for creating a new account. RevShare Commission: This percentage represents a share in the revenue the casino makes off the referred player, typically between 20% – 50%. Now that you know which are the best 5 affiliate software, all you have left to do is choose the best provider that gives you the best perks and features so that you can start. 25% – 35%. 1. Writing and publishing high-quality blog posts on relevant websites can. Within the last five years, affiliate marketing has grown significantly. Dwolla. The list of payment systems cater to bettor preferences for deposits and withdrawals in each GEO MegaPari operates. Once a month, on the 1st date of the month. Success in gambling affiliate marketing doesn’t come overnight, but the following insider tips can give you a significant leg up: Target the Right Audience. It goes by many names including promo abuse, bonus hunting, bonus whoring, casino whoring, and bonus abusing. Affiliate Monitor: February 2022. Without self regulation, new and experienced affiliate marketers could be scared away from the iGaming space, thus harming the industry as a whole. The software supports all commission plans and structures from CPA to Rev-share deals and more. Most Popular iGaming Affiliate Marketing Commissions in the Industry In this blog, you'll learn about types of iGaming affiliate commissions & things to consider when configuring iGaming affiliate commission plans Products MOBILE MARKETING Attribute and Measure User Activity in Real Time iOS Attribution Explore iOS Market Without Obstacles Nux Game. Players gravitate towards a deeper sense of purpose and community fostered by in-game competition, social interaction, and collaboration – an. PartnerMatrix’s data, based on 60,000+ gambling affiliates, shows that the average CPA offer in the iGaming industry varies around $50-100 per acquisition. Fully customized iGaming solutions provider, supplying online casino libraries and iGaming products. WIN offers a full range of technology services, including design, assembly, installation, operation and system. Looking ahead to iGB Affiliate London, which takes place from 8-11 February, she noted that the upcoming show is set to be significantly larger than the 2022 edition. As an affiliate, you direct potential players to these platforms through your marketing efforts, such as content. Threshold method – when an affiliate is required to reach a certain number of commissions (or earn a certain sum) to be eligible for a. iGaming is a term that corresponds with playing online games in return for money, prizes, or rewards. Most affiliate marketing programs pay commission based on the number of sales. → Customer retention is a critical factor in the success of any business, but it is particularly significant in the iGaming industry. We discuss all deals on an individual basis. 5% instead of 30%. This affiliate program recurring commission is therefore staying live for the duration of the referred client’s active subscription. Here are 10 common iGaming affiliate marketing mistakes you most definitely want to avoid if you wish to have great, long-term relationships with your affiliates. You don’t need to have any previous knowledge or experience in. Agencies Easy to tie-up with direct affiliates. Our guest. Toronto, Ontario – Just one year since the launch of Ontario’s open internet gaming (igaming) market, new research shows the considerable success the province has had shifting players from gambling on unregulated sites to regulated sites that comply with Ontario’s high standards of game integrity and player protections. See full list on trackier. iGaming, or online gambling, has witnessed significant growth in recent years, and with it, the emergence of dedicated affiliate networks aimed at promoting iGaming platforms. MailChimp. The $173 billion market predicted to be worth could reach $200. Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. Smartico. We have built and managed affiliate programs that have generated over $550 million in net win for iGaming companies. . Trusted by the best. This is the second biggest casino in the US (the biggest one is in Oklahoma) Foxwood casino (owned by Pequot tribe) Connecticut Lottery. Get more traffic, more sales, and total control over your affiliate campaigns using just one highly customizable affiliate software platform designed for casino and sportsbook operators. 5. 2. With 25+ years of experience, Partimatch casino has one of the best legal affiliates programs in the business. Payments not being made on time. 15 Marketing Ltd. When it comes to online gambling, a UK study concludes that 17% of the population gambles online, resulting in £5. CrakRevenue. PayV . iGaming is a term that corresponds with playing online games in return for money, prizes, or rewards. | NuxGame is an experienced B2B software provider in the iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. Spain – In the first three months of 2022 alone, the Spanish iGaming market increased by 14. He will enlighten our readers on the most successful ways of launching iGaming affiliate campaigns, including the exact steps of working with the region, GEOs, sources of traffic, and creative examples. The Fer0x Casino lifts the burden of player retention, allowing you to focus on providing an exceptional gaming experience to keep your players engaged. PoshFriends Gambling 3. URL: Fanatical affiliate program. Affise Performance is suitable for any iGaming business. Affiliate marketing is an advertising model where a company pays compensation to third party publishers to generate traffic or leads to the company’s products and services. Out of the multiple marketing domains, iGaming has been one of the most lucrative niche and digital markets actively seek. NuxGame is a program module designed for creating affiliate marketing networks and sports betting software referral systems with ready-made templates. Proactive affiliate program management is the best way to ensure the affiliate channel is a long-term success. Let us assume that you understand the fundamental differences between these two marketing and advertising methods. Businesses all around the world hire affiliates to generate traffic to their online gaming brands using referral links. 6 billion people worldwide gamble and 4. . Elizabeth is a Senior Content Manager at Scaleo. 2. Kinguin. CAMS - Central Account Management System. Respectively, the more organic traffic you get and at the end of this chain, the more you earn. iMonetizeit Ecom/Finance 4. Coupon & Affiliate Theme (New 2022) - Download Now! Sponsored. Rush by Hike. Now we arrive at the heart of the matter: setting up your casino affiliate program. Table of Contents. Unfortunately, fraud prevention is an important part of iGaming affiliate marketing. €200,000 of the Net Gaming Revenue (NGR) per every month of the ad campaign. You can make the most out of this marketing means with the right software and service. Powered by Smartico. This way, you can take immediate action and safeguard your brand reputation. How Common Are Affiliate Scams. What is iGaming affiliate marketing? Best iGaming Affiliates. Based in Europe. Welcome to the world of lottery affiliate marketing, where lucrative opportunities await in the booming iGaming industry. Affiliate program communities and forums. You’ll have to consider many things such as: Affiliate Software. First and foremost, you’ll need to decide on the key details of your program. Affiliate marketing is a new way of marketing compared to the traditional system and involves the collaboration of two main figures: the merchant and the publisher. Our platform provides a. Connectivity is paramount. I. Makariou III, 3021, Limassol, Cyprus. Strong business. VIP Mobility leverages the casino’s existing regulated touch points of the bill validator, slot machine, and TITO kiosks to digitize and enhance the TITO system. 50 – $20 per CPA offer, but it may depend on your niche, brand popularity, and other factors that we will discuss further. However, this led to lost revenue, poor leads, and inefficiencies. To run your affiliate business, BetConstruct offers you a totally redesigned Affiliate software that is built based on the newest technologies. You can easily promote products and services from three or four of these affiliate programs on your website simultaneously. As the iGaming industry continues its explosive growth, affiliates are poised to. It’s a powerful mix of video games, hardware, and accessory retailers. Affiliate marketing software’s open source options can be tempting. PartnerMatrix’s data, based on 60,000+ gambling affiliates, shows that the average CPA offer in the iGaming industry varies around $50-100 per acquisition. With almost 25 years of Corporate experience, MIR has an incredibly wide level of products and services ranging from Corporate Event planning to Branded Merchandise, Direct Garment Printing and Sewn Services to Unique programs and ideas to gain and retain target audiences!. One option is to sell merchandise related to your brand or channel, such as t-shirts, stickers, or other branded products. The potential of affiliate marketing can be seen from the example of one affiliated media group that generated €106 million in revenue in 2020 from its. Win Systems. Affiliate Networks Measure business performance. Real-time data is crucial for analyzing and improving iGaming affiliate marketing campaigns. One such issue is when an affiliate partner is not paid in full or on time. We are a leading provider of Photo ID, Access Control, Time & Attendance, Visitor Management Systems and Parking Control specially designed to meet your organization's needs. Hell Spin casino is a premium new iGaming brand with thousands of flaming video slots, blazing live casino games, flaring tournaments, red-hot bonuses and a devilishly attractive VIP program for high-stakes players. The RGAA is a coalition of like-minded companies dedicated to nurturing an environment where gambling affiliate companies can serve the commercial needs of the regulated online gambling market. The first step in this process is to define clear and specific goals for the program. After all, the knowledge of which affiliate was responsible for which portion of the company’s traffic is vital for the iGaming affiliate marketing system to work. 11. 1Click Games. Betiton Casino. 2. Join these high paying gaming affiliate programs and earn while playing games. First off, understanding your target market isn’t just. This vertical is popular for affiliates nowadays because it is a high-income sector that is growing rapidly. Location: UK, London Date: 8-11 February 2023 Event type: exhibition Format: offline Organiser: Clarion Gaming. With a refreshing new outlook, Affilia was founded in 2018 by a team boasting over 30 years of collective expertise. Grow your business with affiliate marketing Partnering with Income Access will give you access to the most comprehensive multi-channel tracking and analytics. 01 . Multi-Product & Multi-Brand System — TheAffiliatePlatform allows for multi-brand campaign creation and tracking and keeps the affiliate registrations and access separate for each brand. 🌟 Our carefully curated list of affiliates. The Video Lottery Terminal is an all-in-one lottery system for any land-based. With more than 15,000 members, CAP is the primary location for iGaming brands and affiliate. : April 2 to 4, 2023. Big players in the industry, like Disney and Netflix, have already recognized the vital role of content marketing, with top firms investing a whopping $140 billion in. Many iGaming operators use affiliate management solutions to boost their marketing efforts. Hence, this model not only. Fiverr Hybrid pays US$10 CPA per sale and 10% recurring commissions for 12 months. One of the advantages of affiliate marketing is the degree of power you have. The Affixite Affiliates Program offers an exciting opportunity to monetize the thriving igaming market through a reliable affiliate system. 1. This is one of the most common. Rank and convert new players. This funnel helps build a consumer experience journey where a prospective customer enters the specified product/service landing page and acts on the intended target. Google+. This is due to the emergence of new markets and the overall development of the iGaming industry, generating more money than the Hollywood movie industry (which is around $140 billion). CasinoAffiliatePrograms. RevenueLab is a leading performance-based affiliate marketing network with over 1200 iGaming brands in the gambling vertical. ” iGB Affiliate London 2023. Namely, the new Affiliate system bonus can be credited to potential customers by brand affiliates. Businesses with more than 3–5 partners need a system. 4 million in 2021, it’s predicted to grow at a CAGR of 7. Your iGaming Software Provider. The Origin PC affiliate program is lucrative for these reasons: Commission: 2% per sale. Profit Maximizer Affiliate Program. PartnerMatrix is fully adaptable for different. Your existing marketing team must learn how to use the technology. Processes it Automates. In January, CBC News reported the new market could create a loss of $550 million in. The Metaverse has really sparked a fire in the iGaming industry. Quite a few online casino operators who use. Now, let us look at the three advantages of affiliate marketing over MLM systems. eBay Partner Network. But it’s amazing how many online casino affiliates are still reluctant to. 96. In return, affiliates earn a commission on every sale or lead they generate for the company. The affiliate marketing platform for iGaming is an incredibly valuable resource for businesses, as it enables them to attract new customers and maintain existing ones. Pin-Up Partners Gambling 3. The One-Stop-Shop In Affiliate Marketing. Your performance marketing tool to manage affiliates, track their advertising campaigns, analyze their players, optimize your marketing expenses and pay out affiliate rewards on time. The software is fully designed for the iGaming industry and supports both desktop and mobile views ensuring superb user experience. The network of gaming affiliates connects affiliate programs with publishers and promotes their games in return for earning commissions. With affiliate marketing, you can calculate and compare the amount invested and the amount earned up to a single cent, thus getting a clear picture of your returns. These goals should be aligned with the overall business objectives and should be measurable, attainable, relevant, and time-bound. The course is designed to. The number one thing every iGaming business utilizing affiliate marketing services should do is implement forms of identifying traffic sources. The three key components to manage are the merchant, the network, and the affiliates. According to some estimates, affiliate programs account for between 15% and 30% of sales for advertisers. We are specialized in affiliation for the Brazilian market. About PartnerMatrix affiliate marketing System. Since 2009, he’s been working with the best people in the iGaming industry. Here’s five steps for meeting pre-launch requirements that should get. Setting up your affiliate system. igaming marketing agencies. We are Powerful By Elizabeth Sramek November 6, 2023 19 Mins Read. Affiliate marketing software to simplify the process of tracking campaigns and connecting with affiliates. This type of marketing involves recruiting affiliates who promote and drive traffic to your products, services, or website in exchange for a. Creating successful iGaming affiliate programs doesn’t have to be a daunting task. With over one billion listings from a wide range of product categories, eBay's affiliate program shares a lot of the same advantages as Amazon's — well-known brand, high. CPA Commission: This represents a one-time payment for each new depositing player, usually varying between $50 to $250. Affiliate marketing partnerships can be very beneficial for both parties, but there are also potential conflicts that can arise. The Sports Betting, Casino & iGaming, Payments & Compliance, Affiliate, Marketing and Media and Emerging Tech, Blockchain and Metaverse zones will each have their own conference stage, exhibition floor and networking areas, where you. There are currently three establishments that offer gambling services: Mohegan casino (owned by the Mohegan tribe). “The awards are purely for the igaming affiliate world and are a central part of the iGB Affiliate London experience. Quality content is crucial for success in iGaming affiliate marketing. As an iGaming website with affiliate partners,. Send a postback URL to your affiliate network platform. After all, the knowledge of which affiliate was responsible for which portion of the company’s traffic is vital for the iGaming affiliate marketing system to work. Profit from Qualified Leads. Affiliate programs are an effective way to boost your igaming business. Data Management Platform: Accertify® Fraud Management leverages vast and disparate enterprise data, driving. We asked one of our brightest sports encouragers and analysts, Mikhail Zhukov, to unveil the specifics of a successful iGaming campaign. Epic Games. The iGaming sector is renowned for its strict regulations on marketing practices, posing challenges for operators aiming to thrive in online gaming ventures, including online sports betting, casinos, and other gaming platforms. Elizabeth is a Senior Content Manager at Scaleo. What is an Affiliate Network? An affiliate network is a solution for connecting operators with. Fully-featured affiliate marketing plugin for WordPress. Affiliate Marketing Software. High-quality content is a precious commodity, especially in the competitive world of iGaming marketing. Email *. This means that operators who use affiliate marketing actually do a. We will explore the ins and outs of lottery affiliate marketing, revealing the strategies and techniques that will. Here are a few key benefits our partner iGaming marketing platform offers: Advanced Tracking and Analytics: Scaleo offers advanced tracking and analytics features that enable affiliate marketers to track clicks, conversions, and other key metrics in real-time. Affiliate marketing is just there to attract visitors to the program (games) casino offers. Different commission plans can be assigned per product and brand. Event focus: regulatory issues, operations, affiliate marketing,. Our online casino software comes with cutting-edge bonus systems that allow you to effortlessly create and deploy enticing promotions that enhance player retention, engagement and loyalty. The only way to succeed in affiliate marketing is to partner with the best! Step 3: Decide on the right affiliate software. What is affiliate marketing? Our partners build promotional relationships with affiliates and publishers, which drive traffic to their online offerings and products. We strive to build long-term relationships with. Building strong relationships with affiliates is crucial for success in the iGaming industry. The affiliate marketers, the business or the brand, the network, and the customer. In conclusion, iGaming affiliate marketing can be a lucrative industry for those looking to earn passive income by promoting online gambling platforms. Kairos Media. 2023 has been a good year so far for the iGaming industry. Amidst the evolving iGaming landscape, SOFTSWISS, an international tech company, shares a comprehensive report detailing the key trends that will shape the industry in the coming year. On top of that, Hell Spin is equipped with a UX-optimized personal account, a variety of payment methods and 24/7. Fiverr also has a separate affiliate program for influencers with at least 5,000 f ollowers, paying up to 100% higher commissions than Fiverr’s “regular” programs. First, let’s define what affiliate marketing is. Our offerings to the iGaming industry, Affiliate Management Console (AMC) and Player Management Console (PMC), serve operators in monitoring, strengthening and enhancing their programs, products and marketing efforts to end-users. These gambling sites partners with the best game developers like Evolution Gaming, Microgaming, Net Entertainment. Itasca, Illinois. Pros and cons table & Summary Table of Best Affiliate Platforms⚡️. In addition to this, one of his affiliate projects – was awarded “ Casino Affiliate of the Year” at the Affpapa Awards in year 2022, “ News Affiliate of the Year” at the Affpapa. In 2023, specialists will gather again to find new business opportunities and build their. Technology like Anti Fraud Logic by Scaleo and Scaleo’s tracking solutions can instantly detect anomalies in data and alert you if there is fraud occurring. Sell Merchandise.